the easiest way to
eat healthily and save up to 20 hours and 80 €/month
40 hours
is the average time spent on food each month
11 kg
of food is wasted each month by an average family in Italy
52%
of Italians named rising food prices as their top concern, with a third of shoppers switching to more affordable brands and shopping at discount retailers
the problem
Cooking
~7.1
hours/week
→
28.4
hours/month
Grocery shopping
40 minutes
2-3 times/week
→
6.5
hours/month
Making a grocery list
10 minutes
1-2 times/week
→
1
hour/month
Thinking about breakfast, lunch, and dinner/finding recipes
5-10
minutes/day
→
~3.5
hours/month
where do
the 40 hours
come from?
People with dietary restrictions need to ensure that their meals do not contain allergens or prohibited foods
Parents need to consider their children’s preferences and ensure that meals adhere to healthy eating principles
Those watching their weight need to follow macronutrient ratios
the more dietary restrictions, the more time it takes to plan meals and shop
in total

|
Grocery shopping, preparing food, and spending time at the table with loved ones can be a pleasant part of the day. And thinking about what to cook today is a great way to take a break from work.
Chaotic grocery shopping and cooking at home without a plan mean that 365g of food are thrown away every day, or 11 kg of food per month.
Source: Daily average food waste among Italian households
is it a problem?
but...
it is easy to calculate that

|
is a solution to enjoy your favorite food, save money, time, and headspace
Take a quiz and answer
a number of questions about lifestyle, goals, and food preferences
Receive 
a personalized meal plan, grocery list, and recipes for the week
Customize the meal plan and grocery list
Cook with step-by-step recipes for each meal during the week
Get consultations from professional chefs or nutritionists if needed
Watch video tutorials and read the articles if interested in improving cooking skills and knowledge about nutririon
Save time, money,
and reduce waste
what’s outside?
10 hours on routine, 30 hours on cooking
10−170 minutes on routine
20 hours on cooking

The user saves up to 20 hours/month
Chaotic grocery shopping every 2−3 days, at ~ € 470/month

Some products are thrown away because they are not used in time, 11 kg of products are sent to the trash per month
Shopping for groceries once a week according to the list and zero-waste cooking, which saves up to € 80/month

The user saves up to € 20/week on average
Dishes do not meet the principles of healthy eating if they were not taken care of in advance

Nutrition becomes monotonous and boring if you don’t spend time planning your meals
The nutrition plan includes all necessary nutrients in the right amount. Recipes are simple but varied

The user eats healthily without any effort
with welldone
without welldone